Honest comparison
GeoReputation vs Scrunch
Both track how AI answers talk about your brand. Scrunch is an enterprise-leaning platform, now owned by Sitecore, that tracks seven engines from $250/mo. GeoReputation does the core monitoring for service businesses, starting with a free scan.
Scrunch is one of the strongest tools in this category. It tracks seven AI platforms on every plan, runs page audits and persona-based prompts, and carries SOC 2 Type II with 500+ customers including Lenovo and Skims. Sitecore acquired it in June 2026, and Sitecore has said Scrunch’s recommendations will be automated inside its content management and DAM products. Scrunch still sells on its own today, with public pricing from $250/mo and a 7-day free trial. GeoReputation does the core job, knowing who the AI names when someone asks for a business like yours, for service businesses and the agencies that run their marketing, and starts with a free scan at a lower entry price.
Scrunch vs GeoReputation, side by side
| Scrunch | GeoReputation | |
|---|---|---|
| Built for | Mid-market and enterprise brands, and agencies serving them | Service businesses and the agencies that serve them |
| Getting started | 7-day free trial of Starter, no credit card | Free scan, no credit card, no trial clock |
| Pricing (as of August 2026) | $250/mo Starter and $417/mo Growth on annual billing ($300 and $500 month-to-month), Enterprise custom | Free scan, then $199/mo Monitor, $499/mo Optimize |
| AI engines tracked | 7 on every plan: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta | Up to 5 (3 by default; all 5 on Optimize) |
| Seats | 3 licenses on Starter, 5 on Growth, then $25/mo per extra seat | Unlimited seats on every plan |
| Ownership | Acquired by Sitecore in June 2026; recommendations are being wired into SitecoreAI content products | Independent |
| Reading method | Persona-based prompts and page audits | Every prompt run three times for a stable read |
Scrunch publishes pricing as of August 2026: Starter $250/mo and Growth $417/mo on annual billing ($300 and $500 month-to-month), plus custom Enterprise, with additional seats at $25/mo beyond the 3 (Starter) or 5 (Growth) included. Verified at scrunch.com/pricing. Sitecore acquired Scrunch on June 3, 2026; see Sitecore’s newsroom for the current state of that integration.
Where Scrunch is strong
Scrunch is a genuinely strong product, and for a lot of teams it is the right call.
- Seven engines on every plan, including Claude and Meta. That is broader coverage than we offer.
- Page audits and persona-based prompts, so you see which pages and which buyer types are losing.
- SOC 2 Type II, RBAC, and a data API, which matters if procurement is involved.
- Sitecore ownership means the recommendations are heading straight into a CMS workflow. If you already run Sitecore, that is a real advantage we cannot match.
Where GeoReputation fits better
GeoReputation is the better fit when you want a free first look at a lower entry price, without enterprise overhead.
Who should pick which
Choose Scrunch
Pick Scrunch if you need seven-engine coverage, page-level audits, or SOC 2 for procurement, and especially if you run Sitecore and want recommendations landing in your CMS.
Choose GeoReputation
Pick GeoReputation if you run a service business (or an agency serving them) and want a free first look, a lower entry price, and unlimited seats.
Common questions
- Is GeoReputation a Scrunch alternative?
- Yes. Both track how AI engines mention your brand. Scrunch is a mid-market and enterprise platform tracking seven engines from $250/mo, now owned by Sitecore. GeoReputation does the core monitoring for service businesses, starts with a free scan, and runs $199/mo after that.
- Did Sitecore buy Scrunch?
- Yes. Sitecore announced the acquisition on June 3, 2026, and has said Scrunch’s recommendations will be automated inside its content management, content marketing, and digital asset management products. Scrunch still sells as a standalone product with public pricing and a free trial as of August 2026. If you already run Sitecore, that pairing is a genuine reason to pick Scrunch.
- How is GeoReputation different from Scrunch?
- Scrunch tracks more engines than we do (seven to our five) and adds page audits, personas, and SOC 2. GeoReputation is narrower on purpose: the core monitoring, framed around the questions local customers ask, with a free scan to start, unlimited seats, and each prompt run three times for a stable read.
- Is Scrunch or GeoReputation cheaper?
- GeoReputation starts cheaper. Our free scan costs nothing, then Monitor is $199/mo. Scrunch’s Starter is $250/mo on annual billing or $300 month-to-month, and extra seats past the first three are $25/mo each. Scrunch does track more engines for that price. Prices as of August 2026.
New to this? Start with our guide to AI visibility for service businesses. You can also read Scrunch’s own site at scrunch.com.
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