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AI Visibility Score Overview

Overview aggregate (methodology score)

This score aggregates methodology signals across tracked prompts.

646 0 1000
Good visibility
AI Visibility Score: 646
Mention coverage: 60% (15/25)
Response breakdown 15 mentioned
Good confidence Models mostly agree
AVG. LIST RANK
#1.5

Overview value aggregates methodology scoring across tracked prompts and may differ from any single run score.

View details
Methodology v2.5
Total analyzed answers 25
This score aggregates the latest run per prompt across 6 topics. See the Prompts tab for per-prompt scores.
Score blend 70.0% coverage + 30.0% mention quality
Component scores
Rank
87.8%
Position
65.9%
Prominence
72.0%
Competitor density
16.8%
Mention coverage
60.0%
Sentiment factorx1.1
Mention quality75.5%
Avg. list rank#1.5
AI Visibility Score646
Quality-adjusted score (strict)45.3%
Brand confidence: High (50 runs, 44 monitored)

Strong repeat coverage with high model agreement across recent runs.

Brand Status

Brand Status

AI-generated summary of your brand's current visibility across monitored prompts. Updates automatically after each monitoring run.

Allbirds currently has an average AI Visibility Score of 978, with the strongest prompt being "Which sustainable shoe brands are recommended for all-day comfort?" at 996 and the weakest prompt being "What Sustainable Footwear brands have the strongest reputation for quality and reliability?" at 948. Cariuma leads in competitive mentions with 14, highlighting a visibility gap that Allbirds needs to address. The next priority should be to enhance the visibility of the prompt related to quality and reliability, which saw a recent improvement but still lags behind.

Coverage by model

Brand-level mention coverage across latest completed runs.

Claude Opus 4.6 (Flagship)
anthropic · 3 of 5 mentions
60.0%
Claude Sonnet 4.5
anthropic · 3 of 5 mentions
60.0%
Gemini 2.5 Flash
google · 3 of 5 mentions
60.0%
GPT-4o Mini
openai · 3 of 5 mentions
60.0%
GPT-5.2 (Flagship)
openai · 3 of 5 mentions
60.0%
Prompt Insights

Prompt Insights

AI-generated pattern analysis for tracked prompts, based on data from your recent runs.

· 6 insight summarys
Sustainable Footwear 8 runs
  • Visibility trajectory: AI Visibility Score shows improving trend over the month (average 905, range 848-964), though latest snapshot dropped 15 points from previous high of 964
  • Brand positioning: Allbirds consistently receives positive tone when mentioned across all snapshots, indicating favorable AI perception in sustainable footwear discussions
  • Competitive landscape: Five competitors appear in 100% of snapshots with Veja leading mentions (14.8 avg), followed by Cariuma (13.6), Rothy's (11.5), Nisolo (9.9), and Native Shoes (4.0) - showing a stable competitive set
  • Practical takeaway: Focus on prompts about sustainable footwear recommendations and brand strength comparisons, as these consistently trigger Allbirds appearances and align with the positive positioning pattern observed
most comfortable shoes for men 7 runs
  • AI Visibility Patterns: Allbirds (Feb 04 - Mar 30)
  • Visibility trajectory: AI Visibility Score shows improving trend overall (922 average, range 686-992), though latest snapshot declined slightly from 992 to 980
  • Brand positioning: Allbirds consistently receives positive tone when mentioned by AI systems across all snapshots
  • Competitive landscape: Five brands appear in 100% of runs - Cariuma dominates mentions (8.9 avg), followed by Veja (7.9), Giesswein (7.0), Rothy's (3.9), and VIVAIA (2.9)
  • Practical takeaway: Focus content on sustainability and wool sneaker travel use cases - these prompt types consistently trigger Allbirds mentions, suggesting clear AI association with these specific attributes
the world's most comfortable shoes 2 runs · Limited data
  • AI Visibility Score shows stability with an average of 822, indicating consistent brand presence; the latest score of 829 reflects a slight improvement from the previous score of 814.
  • Allbirds is positioned positively in discussions, with a generally favorable tone when mentioned, suggesting strong brand sentiment.
  • Competitors Cariuma, Veja, Rothy's, Thousand Fell, and Giesswein consistently appear in discussions, indicating a competitive landscape where these brands are regularly referenced alongside Allbirds.
  • Focus on enhancing visibility in prompts related to urban walking experiences, as this area shows limited brand presence despite potential relevance to target consumers.
Best walking shoes 2 runs · Limited data
  • The AI Visibility Score for Allbirds has remained stable over the observed period, with a current score of 216, down from a previous high of 356, indicating a declining trend in visibility.
  • Allbirds is typically positioned with factual and neutral mentions, lacking strong endorsements, which may limit its appeal in competitive discussions.
  • Competitors such as Brooks, Hoka, New Balance, On, and Altra consistently appear in all runs, with Brooks leading in average mentions at 21.0, suggesting a strong competitive presence.
  • Given the weak prompt performance where Allbirds rarely appears, it may be beneficial to enhance brand visibility by targeting more specific prompts related to walking shoes for various demographics, particularly seniors and urban environments.
Best running shoes 2 runs · Limited data
  • The AI Visibility Score for Allbirds is stable, with a recent increase from 621 to 646, indicating a slight improvement in visibility over the snapshots from Feb 23 to Mar 16. However, early data suggests limited trends due to the small sample size.
  • Allbirds is typically positioned with factual and neutral mentions, lacking strong endorsements in the discussions surrounding running shoes, which may affect brand perception among consumers.
  • In the competitive landscape, Brooks, Saucony, Nike, ASICS, and Hoka consistently appear in 100% of the runs, with Brooks leading in average mentions, indicating a strong presence and competition in the best running shoes category.
  • A practical takeaway is to focus on enhancing brand positioning through more engaging and positive messaging in discussions, especially in prompts related to eco-friendly running shoes, where Allbirds shows stronger visibility.
most comfortable shoes for women 5 runs
  • The AI Visibility Score shows a declining trend, with the latest score at 378, down from an average of 383 across the snapshots.
  • Allbirds is typically positioned with factual and neutral mentions, lacking strong endorsements, which may affect overall brand perception.
  • Vionic, New Balance, Brooks, Hoka, and Dansko consistently appear in all snapshots, indicating a stable competitive landscape where these brands maintain visibility.
  • A practical takeaway is to consider enhancing brand messaging to include more positive endorsements, as current mentions are primarily neutral, which may limit engagement.

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Model Era Comparison

AI Knowledge Across Model Eras
Era spread: Stable
2026
Current-era
60%
6/10 mentions
2025
Historical-era
60%
6/10 mentions
2024
Historical-era
60%
3/5 mentions
Coverage window: Coverage window: latest completed run per prompt (5 prompts, 1 runs).
Trend charts unlock after 3 monitored runs. Current monitored runs: 44. Run a free snapshot.

Mention prominence trend

How this works

Top % uses first-mention position in response text. Avg rank uses explicit list rank when available. If AI does not return a ranked list, it appears as Unranked.

Latest brand average: Top 76% · Avg rank #3.0

-1 pts top % vs previous
0.0 rank vs previous

Presence over time

Presence (methodology score)

Each point is the run's methodology score for that prompt/date. This can differ from raw mention-rate percentage.

The brand average uses the last known score per prompt at each date, averaged across all prompts.

Visibility across all prompts and runs.

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Average across all prompts. Stays fixed when you toggle individual series on or off.

Series

Sentiment over time

Sentiment score

How positively AI describes your brand. Scored from −100 (fully negative) to +100 (fully positive). Above 0 means mostly positive framing.

The average line carries forward the last known score per prompt at each date, averaged across all prompts.

Tone score per run (positive minus negative, normalized).

Toggle series to compare

Show one-off manual scans alongside automated monitoring runs.

Average across all prompts. Stays fixed when you toggle individual series on or off.

Series

Where AI gets its answers

Sites most cited by AI when answering your prompts, aggregated across all completed runs.

thegoodtrade.com 381
en.wikipedia.org 268
ecothes.com 182
rollingstone.com 165
k.shoes 147
allbirds.com ← You 59

Being present on highly cited sites can increase your AI Visibility Score.

Top Mentioned Competitors

Mentions aggregated across all completed runs.

Allbirds ← You 857
Veja 494
Cariuma 461
Rothy's 369
Nisolo 309
Brooks 138
Nike 136
Vivobarefoot 124

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Recent runs

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2 prompts in run

980
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4 more recent runs

2 prompts in run

949
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2 prompts in run

992
View

2 prompts in run

964
View

5 prompts in run

378
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