Run snapshot Pricing Sign in

Saving…
Monitoring on · 4 monitored prompts
https://www.allbirds.com
Run a free snapshot

Competitor Comparison

Directional signal based on your completed standard prompt answers. Not causal proof.

Window: 2026-03-03 to 2026-03-31

A. Competitive Share

Competitive Share

Compares your brand and top competitors by mention count and share of voice in the selected window, plus movement versus the previous window.

Entity Mentions Share of Voice Trend vs Prev Sample / Confidence
Allbirds 197 11.6% -1.6 260 · High
Veja 131 7.7% -1.7 260 · High
Cariuma 111 6.6% -0.8 260 · High
Rothy's 105 6.2% -0.9 260 · High
Nisolo 65 3.8% -1.1 260 · High
Brooks 57 3.4% 1.7 260 · High
HOKA 55 3.3% 1.6 260 · High
Nike 46 2.7% 0.9 260 · High
Adidas 46 2.7% 0.5 260 · High

B. Head-to-Head Matrix

Head-to-Head Matrix

Shows where you win, lose, or tie versus each competitor across categories, prompt types, intents, and models. Ties use a small neutral band to reduce noise.

How to read this: `W` = your brand wins the slice, `L` = competitor wins, `T` = tie (within a ±3 point band).

Sample is the number of answers used for that comparison; confidence is based on sample size.

Summary mode shows net scores and visual win/loss/tie bars. Switch to Detailed for exact W/L/T values.
Competitor
Overall Net
Sum of net results across all four columns. Negative values mean competitor leads overall.
By Category
Win/loss/tie across category slices for this competitor.
By Prompt Type
Win/loss/tie across prompt formats (discovery, comparison, etc.).
By Buyer Intent
Win/loss/tie across intent stages like buyer-intent vs general research prompts.
By AI Model
Win/loss/tie by model family (OpenAI, Anthropic, Google) for this competitor.
Nike
+15
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+4
W 4 / L 0 / T 1
Sample: 260 answers · High confidence
+2
W 2 / L 0 / T 1
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
Brooks
+16
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+2
W 2 / L 0 / T 1
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
Adidas
+17
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+3
W 3 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
Cariuma
+17
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+3
W 3 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
HOKA
+17
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+3
W 3 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
Nisolo
+17
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+3
W 3 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
Rothy's
+17
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+3
W 3 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
Veja
+17
Losing in 0/4 dimensions
+4
W 4 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence
+3
W 3 / L 0 / T 0
Sample: 260 answers · High confidence
+5
W 5 / L 0 / T 0
Sample: 260 answers · High confidence

C. Source Attribution Gaps

Source Attribution Gaps

Highlights domains commonly cited when competitors appear, and surfaces high-impact domains where your brand is currently absent.

Top domains cited with competitor mentions and domains where your brand is currently absent.

Veja

Sample 1158 · High

Top cited domains

thegoodtrade.com (122), ecothes.com (57), rollingstone.com (48), k.shoes (47), cnn.com (36)

Unique competitor domains (you absent)

None

Cariuma

Sample 942 · High

Top cited domains

thegoodtrade.com (110), ecothes.com (53), k.shoes (45), rollingstone.com (45), cnn.com (36)

Unique competitor domains (you absent)

None

Rothy's

Sample 918 · High

Top cited domains

thegoodtrade.com (87), ecothes.com (42), rollingstone.com (40), k.shoes (39), cnn.com (35)

Unique competitor domains (you absent)

colehaan.com (2), nordstrom.com (2), inhersight.com (2), drschollsshoes.com (2), ariatcrew.com (2)

Nisolo

Sample 601 · High

Top cited domains

thegoodtrade.com (70), rollingstone.com (32), ecothes.com (32), k.shoes (30), cnn.com (25)

Unique competitor domains (you absent)

None

Brooks

Sample 405 · High

Top cited domains

runrepeat.com (34), outdoorgearlab.com (17), treelinereview.com (14), thegoodtrade.com (14), nbcnews.com (11)

Unique competitor domains (you absent)

we3travel.com (7), acemarks.com (4), believeintherun.com (3), theruntesters.com (3), garagegymreviews.com (3)

HOKA

Sample 398 · High

Top cited domains

runrepeat.com (46), outdoorgearlab.com (21), treelinereview.com (18), mountaineerjourney.com (15), nbcnews.com (13)

Unique competitor domains (you absent)

we3travel.com (8), irunfar.com (4), acemarks.com (4), nordstrom.com (3), vessi.com (3)

Nike

Sample 595 · High

Top cited domains

thegoodtrade.com (35), runrepeat.com (24), ecothes.com (14), verifiedmarketresearch.com (13), rollingstone.com (13)

Unique competitor domains (you absent)

we3travel.com (6), irunfar.com (4), believeintherun.com (4), theruntesters.com (3), acemarks.com (3)

Adidas

Sample 536 · High

Top cited domains

thegoodtrade.com (45), ecothes.com (18), verifiedmarketresearch.com (18), rollingstone.com (18), strut.fit (18)

Unique competitor domains (you absent)

believeintherun.com (2), theruntesters.com (2), barefootrunreview.com (2), katiecouric.com (1), sundried.com (1)

High-impact domains you are absent from

we3travel.com (21), acemarks.com (11), believeintherun.com (9), theruntesters.com (8), irunfar.com (8), nordstrom.com (5), garagegymreviews.com (3), vessi.com (3)

D. Prompt / Intent Gap Analysis

Prompt / Intent Gap Analysis

Breaks down where your mention rate lags competitors by prompt type and buyer intent, so you can prioritize the largest negative deltas first.

Prompt Type Intent Brand Rate Competitor Rate Delta Sample / Confidence
use_case general_research 54.5% 98.2% -43.6 55 · High
buyer_specific general_research 75.0% 95.0% -20.0 40 · High
alternatives general_research 80.0% 100.0% -20.0 35 · Medium
discovery general_research 82.5% 100.0% -17.5 120 · High
buyer_specific buyer_intent 100.0% 100.0% 0.0 5 · Low
comparison technical_niche 100.0% 100.0% 0.0 5 · Low

E. Recommended Next Actions

Recommended Next Actions

Evidence-based, directional suggestions generated from observed metric gaps and source attribution. Use as prioritization guidance, not guaranteed outcomes.

  • Improve use_case / general_research prompts

    Brand mention rate 54.5% vs competitor presence 98.2% (55 answers, confidence High).

  • Improve buyer_specific / general_research prompts

    Brand mention rate 75.0% vs competitor presence 95.0% (40 answers, confidence High).

  • Improve alternatives / general_research prompts

    Brand mention rate 80.0% vs competitor presence 100.0% (35 answers, confidence Medium).

  • Build presence on we3travel.com

    Competitors are cited here frequently (21 mentions) while your brand is absent.

  • Build presence on acemarks.com

    Competitors are cited here frequently (11 mentions) while your brand is absent.