For Law Firms & Attorneys
When AI recommends a lawyer, is it your firm?
Legal searches are urgent and high-stakes. People in trouble ask ChatGPT, Gemini, and Perplexity for the best DUI lawyer, family attorney, or personal-injury firm in their area, before they ever scroll Google. GeoReputation shows law firms whether AI is sending those leads to you, or to the firm down the block.
Results in minutes.
AI Visibility Score
Hartwell Law Group
24
Prompts tracked
#2
Avg. ranking
3
Competitors
The Problem
Your competitors are showing up. You might not be.
AI assistants are now the first call for a huge chunk of customers deciding who to hire. These systems pull from online sources to recommend local businesses, but the logic isn't the same as Google Maps or Yelp. You can rank #1 locally and still be invisible to AI.
Without GeoReputation
Someone gets pulled over Friday night. Saturday morning they ask ChatGPT: who's the best DUI attorney in their area? The model recommends Avvo, FindLaw, and a firm forty miles away. Your office is two blocks from the courthouse, but your name never came up.
“Best DUI lawyer in Cincinnati, OH” ... and your name never appears.
With GeoReputation
You see exactly which AI platforms surface your firm, in what context, against which competitors. Practice-area-specific tracking means your DUI work, your family-law work, and your personal-injury work each get their own visibility score.
“Best DUI lawyer in Cincinnati, OH” ... you're in the top response on three platforms.
How it works
See it. Know it. Fix it.
Three jobs. One platform. Every score is traceable to a specific prompt, like "best DUI lawyer in Cincinnati," answered by a specific model, scored against the firms across the street. No black box.
See It
Know exactly where you stand in AI.
We run the prompts your prospective clients actually type. Things like "best DUI lawyer near me," "family attorney for divorce," "personal injury firm with a track record." Across ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini. Verbatim results, including which firms and which aggregators (Avvo, FindLaw, Justia, Super Lawyers) the AI surfaces alongside or instead of you.
- AI Visibility Score (0–1000) with daily/weekly monitoring
- Competitor share-of-voice comparison
- Source attribution: what’s driving your mentions
- Verbatim model responses. No black box.
- Campaign overlay: log an action, see what moves
Know It
Understand exactly what’s holding you back.
Your score is only useful if you know what's moving it. The recommendation engine identifies the gaps specific to law firms: missing bar association presence, thin Avvo or FindLaw profile, weak review signal, practice-area positioning (DUI, family, PI) that's not coming through, citation drift across legal directories. Everything ranked by AI visibility impact.
- Prioritized fix list ranked by impact
- Content and sourcing gap analysis
- Competitor citation gap analysis
- Technical AI visibility issues flagged
- Deeper analysis at higher tiers
Fix It
Execute with confidence. We can help.
Recommendations don't execute themselves. Hand the fix list to your in-house marketing person, your paralegal team, or your legal-marketing agency. We can also manage execution directly: content, reviews, directory cleanup. Partners stay focused on cases.
- Clear, prioritized action plan
- Your team, your agency, or our team manages it directly
- Weekly monitoring tracks every change you make
- Score updates show what moved and why
- Monthly report on progress
The shift is already happening
Discovery has moved to AI.
Most law firmshaven't noticed yet.
A growing share of buying decisions now start in ChatGPT and other AI tools. And there's no Google Analytics for AI. The platforms don't show you when they recommend you, or what's driving it.
See where you standAI search is the new urgent-need front door
A growing share of people in legal trouble ask ChatGPT, Gemini, or Perplexity for an attorney before they ever call or check Google. The first list of firms AI surfaces is the one they call from the parking lot.
Bar listings and review signals stack across AI and Google
Many of the signals that move AI visibility for law firms also show up in Google AI Overviews: bar association presence, Avvo and FindLaw profile completeness, Google reviews, case-result mentions in the press. The strategies aren't identical, but the work compounds.
Your local competitors are already in the answer
Most legal markets already have a handful of firms that AI consistently recommends for DUI, family law, or PI. The longer you wait to start tracking, the harder it is to dislodge whoever AI named first.
500K+
Real prompts run across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
100+
Competitive categories tracked across brands, agencies, and industries
5
Major AI platforms monitored simultaneously in every scan
Based on GeoReputation customer scans as of May 2026.
What You Get
Built for law firms that rely on local reputation.
Verbatim AI Responses
See exactly what ChatGPT, Gemini, Perplexity, and Claude say when someone asks about attorneys in your jurisdiction. Real model output, not a score or an abstraction. You read what your prospective clients are reading.
Practice-Area Tracking
Your DUI cases, divorce cases, and personal-injury cases each have their own AI search behavior. Track visibility per practice area so you know where to focus marketing budget.
Aggregator Share-of-Voice
Avvo, FindLaw, Justia, and Super Lawyers absorb a lot of AI mentions. See whether AI is sending leads to you or to the aggregator pages that profile your firm, and where the gap is biggest.
Source Attribution
Understand which sources AI pulls from when it talks about lawyers in your area: bar association listings, news mentions, your firm’s site, or third-party legal directories. Fix the weakest signals.
Longitudinal Tracking
Your AI visibility shifts as new case results, articles, and reviews come online. Weekly monitoring shows what moved, so you can measure the impact of PR pushes and content investments.
Plain-Language Reports
No technical jargon, no analytics certification required. Monthly reports your managing partner can read in five minutes that tell you where the firm stands and what changed.
FAQ
Frequently asked questions
How do I know if my law firm shows up in AI search?
GeoReputation runs the prompts prospective clients actually type, like "best DUI lawyer near me" and "family attorney for divorce," across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. You see verbatim what each platform says, including which firms and aggregators (Avvo, FindLaw, Justia, Super Lawyers) get recommended alongside or instead of yours.
Why does AI recommend other law firms instead of mine?
AI platforms lean heavily on bar association presence, Avvo and FindLaw profile completeness, Google reviews, and case-result mentions in the press. If your signals are thin in those places, the model surfaces directory pages or competitor firms with stronger signals. GeoReputation identifies which gaps to close first.
Are AI search results different for different practice areas?
Yes. ChatGPT and Gemini surface different firms for "DUI lawyer" versus "family attorney" versus "personal-injury firm" even in the same city. Track each practice area separately to see where you're strong and where you're invisible. Practice-area-specific positioning is one of the highest-impact moves for legal AI visibility.
How is AI search different from Google for legal queries?
Google ranks pages; AI synthesizes answers and recommends names. You can rank #1 on a "[city] DUI lawyer" Google query and still get skipped when ChatGPT names firms. The signals overlap (reviews, bar listings, case results) but the logic is different. Both matter for law firms competing for high-intent leads today.
“We had no idea our competitors were showing up in AI recommendations and we weren't. GeoReputation showed us the gap in the first scan.”
Marketing Director, B2B services company
Find out where you stand. Free.
We'll run your business through the major AI platforms and show you what comes back. No commitment, no sales pitch. Just your data.
Results in minutes.