Glossary

AI visibility

How AI assistants describe, recommend, or cite your business when a user asks a relevant question. The thing GeoReputation measures.

Also: AI search visibility, answer engine visibility

GEO (Generative Engine Optimization)

The practice of optimizing your web presence so AI assistants cite your business when relevant. SEO for the AI era.

Also: generative engine optimization, AI SEO, AEO, answer engine optimization, AIO

JSON-LD

A lightweight JSON format for marking up structured data on web pages. The format Google recommends and the one AI assistants parse most reliably.

Also: JSON for Linking Data

schema.org

An open vocabulary for describing entities (businesses, products, events, people) on the web in a machine-readable way. Co-founded by Google, Microsoft, Yahoo, and Yandex in 2011.

structured data

Information on a web page marked up using a shared vocabulary, usually schema.org, so machines (search engines, AI assistants, social cards) can understand what the page is about.

Also: schema markup, structured markup, machine-readable markup